By Official release
Posted Jul 17 2009 1:04PM
NEW YORK -- Today, the NBA became the first professional sports league to eclipse one million followers on Twitter. The official NBA Twitter page (twitter.com/nba) was unveiled in February 2009 and currently ranks as the second highest rated "brand" on Twitter according to trackingtwitter.com.
Out of the tens of millions on Twitter, the NBA is one of roughly 20 other Twitter accounts that have surpassed one million followers.
The NBA Twitter page provides fans with diverse content including tune-in for national games, instant updates on scores, incredible plays, great performances and buzzer-beating shots, video highlights, key stories, NBA facts/trivia, events and exclusive offers to Twitter followers
All 30 NBA teams have an official Twitter page and more than 100 NBA players/legends/coaches are on Twitter. Cleveland Cavaliers center Shaquille O'Neal has more than 1.6 million followers, the highest total of any professional athlete on Twitter. The official Los Angeles Lakers Twitter page has accrued nearly 700,000 followers, the highest among all NBA teams.
In a close race, Bosh edged out Villanueva by a few hundred followers.
Villanueva will donate over 3,000 pairs of sneakers to needy children and will star as a character in a Chris Bosh YouTube video.
The NBA has always been a leader in embracing the latest technology to enhance the game experience for fans and continues the trend with its presence on social networks. The NBA has more than 1.2 million fans on Facebook and more than 290 million videos have been viewed on You Tube unveiling in Feb 2007.
Diante Garrett find Derrick Favors inside for the slam.
Boris Diaw catches the defense ball watching and makes the no-look dish to Kawhi Leonard for the inside bucket.
|Bobcats vs. Grizzlies: First half|
Marc Gasol has 10 points and 7 rebounds as the Grizzlies lead the Bobcats at the half 52 to 44.
|Gasol Owns Jefferson|
Marc Gasol makes a beautiful baseline spin blowing by Al Jefferson for the slam.
|Knicks vs. Cavaliers: First half|
Carmelo Anthony scores 14 points with Amar'e Stoudemire adding 13 points as the Knicks lead the Cavaliers 58-50.