The Jr. NBA/Jr. WNBA presented by Gatorade, aims to develop a life-long passion for the game of basketball by providing a support structure, instructional materials and programs that encourage participation and make the game fun and rewarding for all participants.

Entering its eighth season, the Jr. NBA/Jr. WNBA has more than two million players, coaches, parents and officials involved in a global program that includes 1,700 recreational youth basketball leagues that emphasize fundamental skill development, teamwork and sportsmanship.

The Jr. NBA/Jr. WNBA, "Pledge to be a S.T.A.R.” program, is our sportsmanship initiative for players, parents, coaches and teams. The Jr. NBA/Jr. WNBA encourages everyone to commit to the ideals of ‘Sportsmanship, Teamwork, Attitude and Respect’ by signing an on-line or mail-in ballot. Membership in the Jr. NBA/Jr. WNBA is provided free to qualified recreational youth basketball leagues.

Events and Activities
The Jr. NBA/Jr. WNBA hosts more than 100 events and activities for young players, including tournament competitions, summer camps, skills competitions, coaches clinics and player appearances. These events deliver an authentic NBA experience to thousands of youngsters. NBA and WNBA coaches, players, legends and officials share their passion with Jr. NBA/Jr. WNBA member leagues throughout the year. From skills to sportsmanship, clinics and appearances allow volunteer coaches and young players alike to learn from the best.

Instructional Programs
Instruction is the foundation of the Jr. NBA/Jr. WNBA initiative. That's why an expert team of NBA and WNBA personalities, together with youth sports professionals, have created a unique series of instructional materials for distribution to member league players, coaches, parents and officials. The mix of on- and off-court instruction creates and maintains a positive and fun
youth basketball environment where fundamental skill
development, team play and sportsmanship are highlighted.

Recognition Programs
Striving to achieve goals while respecting your opponents, teammates, coaches and officials is what makes youth sports such an important developmental activity. Jr. NBA/Jr. WNBA recognition programs highlight those traits in young basketball players through positive reinforcement. These programs identify the extraordinary players, coaches, teams and leagues who best exhibit the on- and off-court traits that promote a positive youth basketball experience.